About us

Our Story: Elegance in Every Thread

Alluracci began with a simple but powerful vision: to create lingerie that celebrates femininity, elegance, and empowerment. Founded by the passionate and visionary Pascale Leclère, our journey started in Milan, the city of style, and has grown into a brand that is now adored globally.

From Passion to Creation

Pascale’s career in fashion merchandising began long before Alluracci was born. With years of experience in global import and export, she traversed the fashion capitals of the world, nurturing a deep understanding of design and style. But it was her move to Milan that marked the true turning point.

While exploring new ventures, Pascale saw a gap in the market, a lack of refined, delicate lingerie that combined sophistication with ultimate comfort. She wanted pieces that made her feel beautiful, confident, and powerful without compromising on wearability. This personal need led Pascale to design her own lingerie collection, and what began as a small, intimate project soon blossomed into Alluracci.

Empowering Women, One Piece at a Time

Our brand is more than just a collection of luxury lingerie. It’s a reflection of the women we create for. Alluracci is for women who are bold, empowered, and unapologetically themselves. Every piece is designed to make our customers feel not only beautiful but also confident, comfortable, and strong.

From our handcrafted lace to our sustainable fabrics, Alluracci pieces are meant to be cherished and worn every day. We strive to craft lingerie that enhances every woman’s natural beauty, giving them the confidence to face the world with grace.

The Journey to Global Reach

What started as a small boutique in Milan quickly gained a following, thanks to a visit from an Australian influencer who encouraged Pascale to share Alluracci on Instagram. The response was overwhelming, and before long, Alluracci became a global community of women supporting each other. We were no longer just a local Milan-based brand; we were a global movement, reaching women from every corner of the world.

A Family Affair

What was once a solo passion project has now blossomed into a family-run business. Pascale’s daughters have joined the journey, adding their youthful creativity and fresh perspective to the brand. Alluracci is now a family affair, by women, for women, celebrating the unique charm and strength that each woman brings to the world.

Inspired by Milan, Crafted for You

Milan is still at the heart of Alluracci. From the city’s chic atmosphere to the surrounding artisans, the influence of this fashionable city infuses every piece we create. We blend modern elegance with traditional craftsmanship, using sustainable practices and high-quality fabrics to ensure every item meets our standards of beauty and comfort.

Join Us on Our Journey

As we continue to grow, Alluracci remains committed to designing lingerie that celebrates the essence of every woman. We believe in authenticity, passion, and love in every stitch, and we’re excited for you to be a part of our story.

Thank you for joining us on this beautiful journey, we can't wait to continue sharing our creations with you!